It is not that difficult to notice why videos are very popular even before but there is one concrete reason why it is because of it’s easy to digest format which gives us a good and brief explanation of the textual information that we usually read on the internet. This why the online video streaming site YouTube reached its pinnacle of popularity and hailed as the king of online video streaming.
For people who are paving their way to establish a digital marketing career, must fully knowledgeable about the importance of video as a means of marketing tool and this is not mainly because of the interest and popularity of it but perhaps because it is essential to learn to incorporate videos to become competitive in the chosen business and industry.
In this article, you will find our the best practices about web video production for digital marketers which makes it an effective tool to promote a brand, a product, a service, and cause. In this article, we will give you five key reasons on why videos are very important when it comes to your marketing strategies.
- EDUCATION- Videos are very important when it comes to informing and educating marketers. In fact, there are a lot of marketers around the world claimed that videos help their customers understand more about their featured product or service. For a lot of marketers, pitching a product or service is not that necessary anymore because of the availability of videos, marketers are not required to approach their target audience with a value-based offer, all they need is a video that explains their product or service which can be enhanced by adding more information and other creative content. In this way informing and educating the consumers is easier.
- SEO EFFECTIVENESS- Search engines thrive because of videos because of its quality content that is why the majority of the websites today are using various types of videos as part of its contents on its web pages. When it comes to Search Engine Optimization (SEO), videos are very effective to improve your website’s rank in the search engine. Videos are very effective in optimizing.
- COMPETITIVENESS- Because videos are proven to be effective to draw new customers for your product or service, it means that it keeps you competitive in your chosen industry in business. Videos are very good in sending out the message that you want your customers to know especially if it is educational, interesting, and entertaining.
- HIGHER CONVERSION RATES- Videos are a good way to convince people why they should patronize your service or product unlike making them read a whole article in a webpage which is not just time-consuming but boring as well. Commercials are often fun, interesting and thought to provoke which makes a person think of the product or service more often because of the content of the video which hooked them up. The more people who watch your video commercial, the bigger the chances that your conversion rates will increase converting your audiences to customers.
- POPULARITY- Big brands gained their popularity with the help of video commercials no wonder most popular brands never fail to produce new commercial videos to entice their current customers and to draw more by promoting their product in another unique video.