In blog-writing and digital marketing, you might have come across the term ‘SEO’, which is an abbreviation for ‘Search Engine Optimization’. What is it and should you use it?
Search Engine Optimization is a method used by thousands of bloggers and digital marketers, even influencers. Search engines like Google, Safari, Bing and many more use bots which go from page to page and collect information about them. When a user types in words, these bots match the words to the ones present in the pages scanned earlier and submits the pages as search results.
The pages which have the highest number of words that match with the search will come up first, followed by others.
franchise seo is optimizing and manipulating this process to ensure your page is the most relevant to a specific search and gets the most views.
Now that you know what SEO is, let’s talk about its benefits:
- First and foremost, the most obvious advantage is the number of views that your page will get. If you optimize the process correctly, it is very likely that your page will bring in tons of views. If your article is a highly viewed one, you’ll start getting business deals about placing advertisements on your article and would be able to earn money.
- It is a very effective and efficient marketing strategy that almost every company uses. If you use SEO properly, you would be able to stay one step ahead of your competitors. Garnering in more views will help in growing your business and crushing the competition.
- In SEO, you don’t have to pay to get the most views, as it is a completely organic process. Cracking the SEO process will get you views even after months -or even years- after you first publish the article. Your spot will remain in the rank for months. Of course, to optimize it further, you can edit in the keywords your competitors target to stay on top.
These are a few out of the several benefits of SEO. Using it can help you immensely with things like blogging to build a huge client-base for your industry or company.
